Car in Pieces

JHSF Under José Auriemo Neto’s Strategic Vision

JHSF is the leading high revenue real estate company in Brazil. JHSF is mainly notable for its results in the residential and commercial incorporation markets, development and managing shopping centers, luxury hotels as well as an executive international airport.


JHSF was founded in 1972 and is renowned for its capacity to identify new business opportunities in several different markets. As pioneers in their area, with innovation, courage, quality and capacity to present sustainable solutions in their projects and business, it can be said that these qualities make up the DNA of JHFS.


JHSF has consolidated business in São Paulo, Salvador and Manaus. Four business units compose the company: Malls, Incorporations, Fasano Hotels & Restaurants and Executive Airport and more information click here.


As many more mature real estate markets throughout the world, JHSF was able to anticipate market changes and redirected their business focus to the area of recurring revenue. Over the last years, JHSF has prioritized the implementation of projects that deal with the development and management of shopping centers, luxury hotels and the Catarina Integrated Urban Development (Empreendimento Urbanístico Integrado Catarina) which is composed of the first phase of the Catarina Executive Airport (Aeroporto Executivo Catarina) and the Catarina Fashion Outlet. The recurring revenue area has been significantly increasing JHSF’s revenue participation and learn more about JHSF.


José Auriemo Neto was executive president of JHSF between 2003 until 2014 and was succeeded by Eduardo Camara with a planned two-year transition program. José Auriemo Neto has continued as president of the administrative council, an accumulated position he has been in since 2011.


José Auriemo Neto currently oversees the brand’s interests in office buildings, hotels and public developments. He administers JHSF’s elaborate portfolio, which, along with the prominent Cidade Jardim shopping complex as well as Metrô Tucuruvi in São Paulo, the Bela Vista in Salvador and the Ponta Negra shopping center in Manaus, the heart of the industrial Amazon region. Two other developments in the city of Sao Paulo are currently under construction and JHSF’s lacrosse camp.

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