ClassDojo was recently revealed as a success in the education technology market in the article “What your Edtech Product Needs to Get a Gold Star From Educators.” The report, written by Jodie Pozo-Olano, reveals that Edtech startups need more than flashy technology to succeed in the education sector. After a downturn in spending in 2016 and a fear that the U.S. federal education budget will be cut under the current administration, investors and entrepreneurs need to pay more attention to the needs of teachers and students.
Unfortunately, many companies were only guessing at what students and teachers needed to succeed in the classroom. They believed that technology that engaged students in learning through gamification would be enough to make their startup a success. However, the article reveals that startups should look at the needs of the teachers and students before creating their product.
This was exactly what Sam Chaudhary, the co-founder of ClassDojo, did. While developing the app, he communicated with teachers, students, and parents alike and discovered something that would make his app succeed. He recognized that parents and teachers wanted more of a community. They wanted an open channel of communication, not just the one report on students’ progress at the parent-teacher conferences. Class Dojo was developed to help parents maintain regular contact with their child’s teacher, allowing them to monitor student progress and behavior. It also allows teachers to create a free profile and personalized classes that can help improve the education. They can share student progress and practice with both the parent and the student. When the student performs well, the teacher can also reward them immediately, when they perform well on a task. The app also allows teachers to develop lessons where students can practice specific skills that each student needs to improve.
ClassDojo was also designed with privacy in mind. They have a 12-month deletion policy where all the information is deleted in a year. They also promise that they will never sell or rent any information to advertisers or marketers. The app has been a demonstrated success in 180 countries around the world. It is currently used in 2 of 3 classrooms in the United States, and it is available in more than 35 languages.